Bayern Munich Appoints Christoph Freund as New Sporting Director

Experienced Football Manager and Former Player

Christoph Freund, a highly esteemed Austrian football manager and former player, has been appointed as the new sporting director of Bundesliga club Bayern Munich. Freund will take up his position in September 2023, bringing a wealth of experience in player development and talent identification.

Exceptional Reputation at Red Bull Salzburg

Freund has earned a reputation as a keen eye for talent during his time at Red Bull Salzburg. He is credited with playing a key role in developing and promoting young players, including Erling Haaland, who went on to become one of the most sought-after strikers in Europe.

Transfer to Chelsea

Before joining Bayern Munich, Freund was linked with a move to Chelsea. The Premier League club reportedly saw him as a potential replacement for their outgoing sporting director, but Chelsea ultimately decided to appoint Christopher Vivell instead.

Arrival at Bayern Munich

Despite the interest from Chelsea, Freund will now take up the sporting director position at Bayern Munich. The German giants have high hopes for Freund, who is expected to continue their tradition of developing and acquiring top-quality players. Freund's arrival is seen as a significant step in Bayern Munich's efforts to maintain their dominance in German and European football.